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Lynda L Kaid's Profile


Research Interests: Political communication; role of media in politics and public affairs, political advertising and debates, media and politics in other countries, role of new media and new technologies (Internet, YouTube, MySpace) in politics.

Lynda L Kaid's Projects

Communications - Media and Political Processes
Principal Investigator: Lynda L Kaid

The project involves the study of the role of communication, particularly mass media, in the political process. The research involves analyzing political television commercials,television and print news, and Internet from political campaigns. The project also conducts experiments on the effectiveness of political television ads and exposure to television and Internet news. Some aspects of the project deal with women candidates. Another aspect of the project involves the comparison of new technologies, such as the internet, with traditional media, such as television. Projects also involve similar research in international contexts, including Europe, Asia, and Latin America.

Requirements: Knowledge of American political system helpful for U.S. projects; good organizational skills and computer skills also helpful.

Time Commitment: variable

Independent Study: Available
Work Study: Available
Salary: Not Available
Volunteer: Available